Having knowledgeable and enthusiastic staff is the single most effective way to increase wine sales. It adds value to your customers dining experience, encouraging repeat visits and a rise in bottom line profits for your business.

At HoReCa Wine we provide you and your staff with a bespoke and on-going education programme to ensure that every member of your waiting-on team has the essential knowledge to confidently recommend wine to your customers.

We focus less on the ‘mystique’ and more on the practical aspects relevant to your business.

After all, what is more important to your customers, knowing that the winemaker picks his grapes whilst wearing pink pyjamas, or that the wine is delicately fruity with a light perfumed nose and delicious with the sea bass?