Screw cap wine sales surge in U.S.

U.S. wine sales with screw cap closures increased 24.6 percent in 2006, according to research released recently by ACNieslen at the Unified Wine &a Read More ...

Good News From Wine and Heart Health Symposium

The news from the Sixth International Wine and Heart Health Symposium is even better than expected. After extensive analysis of research on the s Read More ...

UK Champagne shipments double

A huge jump in December imports for Champagne lifted the UK out of a negative showing for 2006.   With shipments down 8% for the 12 mo Read More ...

Rioja shipments to UK hit all-time high

Rioja shipments to the UK reached a record high of 22.9 million litres last year, a growth of 19% on 2005. Exports have jumped almost 300% from Read More ...

Portugal enjoys UK On-Trade success

Wines of Portugal has announced that it will focus its marketing on the UK on-trade in 2007, after latest sales figures showed an increase of 32% b Read More ...

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Having knowledgeable and enthusiastic staff is the single most effective way to increase wine sales. It adds value to your customers dining experience, encouraging repeat visits and a rise in bottom line profits for your business.

At HoReCa Wine we provide you and your staff with a bespoke and on-going education programme to ensure that every member of your waiting-on team has the essential knowledge to confidently recommend wine to your customers.

We focus less on the ‘mystique’ and more on the practical aspects relevant to your business.

After all, what is more important to your customers, knowing that the winemaker picks his grapes whilst wearing pink pyjamas, or that the wine is delicately fruity with a light perfumed nose and delicious with the sea bass?

 

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